More info...
By Don Alexander
 Just as an experiment, a close friend of mine subscribed to ten different opt-in e-mail marketing lists to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic.
Opt-in email marketing sends newsletters, catalogs updates and many more promotional materials to website visitors who have agreed to be updated whether monthly, weekly or semiannually.
Through e-mail, an internet user that is on the list will receive their updates through email. If a promotional material piques their interest they will go to the site to learn more or to purchase outright. For the website operators or owners, this is a chance to remind their list of their existence and parlor their wares. With the numerous sites in the internet that offers the same products or services in one way or the other, the competition can get pretty tight and it is easy to be forgotten.
Back to my experimenting buddy, he tried to find out which opt-in marketing strategies
grabbed a person into begging for more. Some would send in very simple fashion, some would very outlandish while there are some that would just lie in between. The differences could easily be noticed and some have gotten the idea of an effective opt-in marketing strategy.
He dubbed them effective because he felt like he just couldn't wait to go their site and learn more, the more persuasive ones even got him halfway to reaching for his wallet and to his credit card before he realized this was only for an experiment. So, there's a key word: positively persuasive.
Many companies and site present their promotional materials in a wide variety of concepts. Each has their own distinctive style and designs, but more than the outline and the presentation, the content and the articles are what keeps the attention of your potential customer locked on to your opt-in marketing medium. Creativity is the key here.
From talking to many satisfied opt-in list subscribers and forums, I have learned of what is essential in opt-in marketing and what makes the subscribers begging for more instead of lining up to unsubscribe.
Keep your promotional materials light, creative and original. Many people are stressed out as it is. Getting a stuffy business proposal rather than a light hearted e-mail may just agitate them more. A warm friendly smile or banter is always more welcome than a serious business meeting or proposal. While you do want your customers to take you and your products and services seriously, you also want to show them that you know how to have fun.
Splash some color in your emails as well as provide some photos and articles that can be related to you but show good news or good light hearted images as well. Provide a newsletter or promotional materials that will keep them in a light mood. Make your materials eye catching and grabbing that they wont be able to take their eyes of them. Pique their interests.
Have good content and article, even if it means investing in an experienced and professional copy writer to write them for you. An effective copy writer should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. It must be informative but not too stuffy. Let go of the professional jargons and "talk"to your recipients.
A good article and content should be able to outline the benefits of your product and services and why they need what you are offering. But do not look to be overeager and too persuasive. It should be able to entertain as well as lead them to buying from you.
Your promotional materials should be clear. Don't leave people guessing. You should lead them to you and not vice versa. Explain to them what they need to do in a manner that won't be confusing. Try to anticipate also what your target client needs. Do your research and information gathering, many sites will be able to help you with that.
Provide clear and crisp images of what you are offering. If the people know what you have for them, they are more likely to beg for more. For example, if you are selling a car, provide them photos but only enough to encourage them to go to your site for more. Again, creativity is the key, if more people utilized their own personalities online, we wouldn't have so many sites and persons looking and sounding the same. Be original. Be you.
Don Alexander is owner of leading-online-business.com
and writes on a variety of subjects. To learn more
about this topic Don recommends you visit http://www.leading-online-business.com Blogging Saving Money: Possible Tax Deductions for Home Businesses
By Enrique Villalobos
 If you operate your own home business, then you are probably aware that there a few drawbacks to being self-employed. Working for yourself often means that you lose many workplace benefits, such as group insurance, sick leave, paid vacations, etc.
However, the government does provide solace to those who have an entrepreneurial spirit, and this solace comes in the form of tax breaks. There are many possible tax deductions for home businesses; you simply have to be well-informed about them.
Why should you go through the trouble? Well, because you'll earn more money that way. By knowing all the possible tax deductions that you can take, you'll come away with more of the benefits that your business generates, instead of getting cleaned out by the government. When it comes to taxes, make no mistake about it, knowledge is power.
If you run a home business, some of the possible tax deductions for you are:
Home office costs, such as those that involve office repairs and maintenance. Expenses racked up through janitorial services, for example, when shown to be needed by the business, are deductible, as are waste management and garbage disposal services. Business furniture and equipment may also qualify for deductions in their year of purchase, as long as the amount does not exceed a certain limit.
Utility costs, such as electricity and water. The deduction applies to those areas that are used regularly and exclusively for business.
Telephone costs. This only applies if you have a separate line for use in business. A single line that is used for both business and personal calls does not qualify. However, if you make long distance calls and/or incur fax transmission fees, those expenses are deductible not matter which type of phone you use.
Rent or lease payments. A percentage of your rent, lease, or mortgage interest payments can be deductible provided that you are using the property regularly for business purposes.
Employee wages and employee benefits. If you are an employer of labor, you can deduct a portion of your salary and benefit expenses. Employee education and training costs are also deductible.
Education costs necessary in your line of work. This applies especially to professionals. Those who need continuing education to maintain their expertise may deduct the cost of this education from their tax returns.
Real estate taxes on business property. A portion of real estate taxes are considered deductible by the IRS.
Personal expenses. Some personal expenses, when conducted in conjunction with business affairs, are deductible. A portion of your automobile expenses, meal allocations, and travel and entertainment costs may qualify for deduction, as log as they are related to your business.
A final reminder: Try to maintain as accurate records as is possible. Document your deposits, income, expenses and deductions. This way, you will have proof validating your tax deductions. Because tax laws are complex and often change, it is often advisable to consult a professional. This will allow you to claim as many possible tax deductions for home businesses as you can.
Enrique Villalobos is the owner of MakingExtraMoneyAtHome.com, which provides free articles and resources about working from home. Visit it now and download the free ebook "Dotcomology: The Science of Making Money Online". Preselling The Work At Home Internet Business Is The Art Of Persuasion
By Juhani Tontti
 The preselling process sells ideas not any affiliate programs. The basic task is to tell the selected parts of the topic and arouse the readers interest step by step. It follows the AIDA decision making process, which means that the ad must first get the attention, then arouse interest, then desire and finally the reader must take a required action.
1. The Preselling Process Is The Emotion Building Process.
As said all decisions are made by feelings, so a wise work at home internet business marketer uses a lot of adjectives in the copy, which will paint a true and enthusiastic picture about the business idea which he is offering.
My opinion is that the more personal the preselling message is the more effective it will be, because the feelings are mostly personal.
2.Make A Reader To Feel Good.
If your reader has fun, when he will read the preselling message, it means that he honestly like what he is reading. The target of the copy is to make a reader to feel good. The most effective way is to write all preselling messages by yourself, because then you will build a brand image at the same time, which is 100 % unique, your style.
3. The Art Of Persuasion.
The skilled writers know, which expressions and words arouse good feelings and make the reader feel good. This is the first step towards a good relationship betweeen you and the customer. It is a multistep process, which proceeds word by word, sentence by sentence.
4. The Preselling Copy Must Be The Truth Well Told.
Despite of all fun and good mood, the preselling of your work at home internet business cannot build a wrong image. If the prospect will disappoint, he will remember that forever. And especially if your preselling has made him feel good and lough and then later he will see something totally different.
5. The Preselling Must Arouse Curiosity.
A preselling message must presell, not to reveal everything. This means that the copy must tell interesting things and make the reader to understand that he will get even more useful information, when he will click the link in the Author Box. The landing page must of course continue the same story by giving more about the topic.
6. The Author Box Is The Ad In The End.
The Author Box in the end of the article is a text ad, which will persuade the reader to click the link. That is the only task it has. By clicking the hyperlink, the reader will land on the landing page, where all selling happens.
Juhani Tontti, B.Sc., Marketing. The Art Of Preselling Means Winning! I Invite You To Visit My Home Page And Get A Lot Of Useful Information About The Importance Of Preselling For Your Own Internet Work At Home Business Site. Just Click HERE: Share Your Opinion. (0 posts)
|
